It’s called The Run. An illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York.
No speed limits. No rules. No allies. All you have are your driving skills and sheer determination as you battle hundreds of the world’s most notorious drivers on the country’s most dangerous roads.
In Need for Speed The Run, you’ll weave through dense urban centers, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds, all the while evading a relentless police force prepared – and willing – to use lethal force to take you down.
In stores in North America November 15th, 2011.
In stores in Australia November 17th, 2011
In stores in Europe November 18th, 2011
In Stores in Japan December 1st, 2011]
In Stores in Bangladesh November 20th-30th(Estimated)

Features:
- From the Golden Gate to the Empire State — Compete in The Run, an illicit race across the most iconic and treacherous roads from San Francisco to New York. There are no rules and no allies in the cities, deserts, mountains and canyons than stand between you and the finish line.
- You are Jack’s Competitive Edge — Jack is in a race for his life, but he’s got something the competition doesn’t: You. Keep Jack one step ahead of the dangers from his dark past, both inside and outside the car. It’s up to you to get Jack to New York in one piece and ahead of the competition.
- Beat Your Friends — Connect to Autolog. Compare your times against those that matter most. Compete to be the best. Autolog now tracks your entire career – making every second of every race count in the battle to be the fastest to New York.
- Racing Powered by Frostbite 2 — The powerful new Frostbite 2 engine, created by the award-winning DICE studio, advances technical achievements to deliver a gameplay experience with an unprecedented level of visual detail, environmental immersion, and emotional impact.
- Compete in High Octane Multi-Player Racing — The most accessible online racing experience ever offered. With matchmaking technology, join races already in progress instead of waiting in lobbies. Create a party with friends, pick a playlist of your favorite challenges and compete for supremacy across every stage of The Run. By mastering all of the playlists you can level up and earn access to exclusive vehicles, upgrades and abilities.

Plot:
In Need for Speed: The Run will feature a linear story mode, which places the player in the shoes of Jackson "Jack" Rourke. After an incident leaves him in bad standing with a mysterious crime organization, Jack becomes a marked man and must flee for his survival. The consequence of his situation leaves him owing large sums of money, which he cannot pay on his own. He is directed to a massive illegal street racing event called "The Run" by an associate, Sam. The Run is a 3000 mile journey across the continental United States, starting in San Francisco and ending in New York City. She informs him the prize money, $25,000,000, is enough to secure his freedom from the organization but he will have to beat over 200 other drivers to the finish line to win. Complicating things, both the police and the criminal organization he is in debt to both want to make sure that he never finishes the race.
The Nintendo 3DS version features a different storyline than its contemporaries. The plot will unfold through graphic novel-esque cutscenes that also contain minigames, though they are not the same as the quick-time event gameplay of the console version. The story is divided into five acts (which is further divided into 26 "episodes"). The protagonist of the 3DS version is not Jack, but rather a down-on-his-luck stock car racer named "Matt". The premise remains mostly unchanged (a coast-to-coast race with a large pot at stake) but will introduce a mysterious female character who will take the story in a different direction.
(Source: Wiki)

Gameplay:
In The Run, players will participate in an "underground world of illicit, high stakes racing," in a race from San Francisco to New York, with stops through Las Vegas, Denver, Detroit, and many other locations, making it the first title in the series to use real locations. The cops aren't the only ones after the player though, as the player "blows across borders, weaves through dense urban traffic, rockets down icy mountain passes and navigates narrow canyons at breakneck speeds." There are over 300 km of track, three times more than Hot Pursuit, making it the biggest Need For Speed game.
The Run is powered by DICE's Frostbite 2 engine, making the game the first non-shooter and one of the first console titles to use the engine, which provides visuals and car physics that "hug the road even at top speeds all built around a gripping storyline." Additionally, Need for Speed Autolog, the Need for Speed franchise's social competition functionality, which was introduced in Hot Pursuit and was previously used in Shift 2: Unleashed, is also back as it will continue to track career progression and compare game stats.
The game features quick time events, with the player for the first time in Need for Speed history, exiting their car and traveling on foot. These events won't always be about harsh success or failure states. In some sections there are branching outcomes, so if the player mangles a certain button press, they'll get another chance to pull through.
The driving model of the game is described as "sit somewhere between Shift and Hot Pursuit", not as arcade-styled as Hot Pursuit, but neither as simulator-styled as Shift. The Run employs a large range of real-world vehicles, seemingly taking in the usual mix of muscle cars, street racers and refined exotics, described as "each car presents a different driving challenge for the player." Exclusively digitized for the game is the 2012 Porsche 911 Carrera S and the Pagani Huayra. The damage system will be similar to that seen in Hot Pursuit. The cars can be altered with performance upgrades and visual upgrades, such as paint colors and body kits. There will be cosmetic body kits known as Style Pack kits and Aero Pack kits, which will affect aerodynamics as well as performance.
It was revealed at Gamescom 2011 that an XP system will be used for unlocking cars and events. The game will also feature a Rewind option to allows the player to restart an event to their last checkpoint if they wreck their vehicle or rewind their vehicle from a collision or missed opportunity. Rewinds will only be available in limited quantities as their amount will dependent on the difficulity level that the player has selected; Easy will have unlimited Rewinds, Normal will have five Rewinds, Hard will have less Rewinds and Impossible will have no Rewinds as well as the most difficult AI opponents.

The Run is the first game in Need for Speed history to allow players to travel on foot. These gameplay instances are quick time events.
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Trailer And Image Gallery(Containing Pics of A Few NFS-Run Cars) Below:

